TICKFORD RACING – MONSTER ENERGY RENEWS PARTNERSHIP
10 February, 2019
Monster Energy has reaffirmed its support of Tickford Racing, having renewed its agreement with the Victorian squad that will see the team and energy drink giant continue their partnership into a fourth consecutive year. Continuing its status as naming rights partner aboard Cameron Waters’ No. 6 Ford Mustang Supercar, Monster Energy has unveiled its challenger in the 2019 Virgin Australia Supercars Championship.
Tim Ryder, Marketing Director, Monster Energy – Oceania, is pleased to have the globally recognisable brand in Australia’s premier motorsport category, and looks forward to seeing the team reach new heights in 2019, when the Mustang makes its Supercars debut.
“Monster Energy’s link with motorsport around the world is an important part of our brand DNA, and we are proud to continue our partnership with Tickford Racing,” Ryder said. “Tickford remains one of the top teams in Supercars, and we look forward to celebrating their continued success in 2019.”
Waters enters his fourth full-time season in 2019, having raced under the Monster Energy Racing banner for Tickford Racing each year. The Mildura native enters the season with optimism, having eclipsed 100 race starts at 2018’s concluding event in Newcastle in November.
“Obviously Monster Energy has been on my car since my rookie year, so I’m pumped to have them back on board for 2019,” said Waters, 24. “They’re the perfect brand for what we do and they’ve been a great brand to represent, especially with the Mustang coming online this year. We’re entering a new era of the sport, what with the Mustang being the first two-door car and just the history behind Mustang, so it’ll be cool to have Monster be a part of it.
“Everyone’s wanted to see the Mustang Supercar in a race livery, and it’s safe to say it looks fantastic in Monster Energy colours. It’ll still be the best looking car on track. I can’t wait to fire it up, and hopefully celebrate some big results in it in 2019.”
Tickford Racing co-owner, Rod Nash, added his thoughts on retaining one of team’s most popular partners, which has been a naming rights partner since 2016.
“We’ve developed an excellent relationship with Monster Energy on and off the track the past few years,” Nash remarked, “and I’m thrilled that we will get to continue that partnership. There’s much to look forward to in 2019, and we’re glad that Monster share that enthusiasm. There’s a lot of enthusiasm in the media and in our workshop about the coming season, so we’re looking forward to getting out there.”
Ryder also alluded to the highly-anticipated new model, which replaces the Falcon as Ford’s challenger in the Virgin Australia Supercars Championship beginning in 2019.
“Excitement is a word that we use a lot to describe the Monster brand,” Ryder added, “and in this part of the world, there are few things more exciting right now than the Mustang Supercar and what it will do for the Supercars Championship. We’re excited to have Monster Energy involved with such an iconic development of the sport, and we can’t wait to see the Monster Energy Mustang fighting for wins this year.”
Tickford Racing’s four Mustang Supercars will make their on-track debut Thursday, 14 February at the Supercars preseason test at Phillip Island.