The return of the Tickford name to the Australian automotive scene was a natural choice for the ownership group the brand shares with Prodrive Racing (Australia) who hold direct lineage to Tickford’s previous incarnation.
Tickford last opearated in Australia in 2001 before being taken over by British automotive engineering firm, Prodrive.
Prodrive created Ford Performance Vehicles (FPV) out of Tickford and at the same time set-up Ford Performance Racing (FPR), the former name of the Supercars Championship-winning team now known as Prodrive Racing.
“The choice of Tickford for the name of our automotive aftermarket business was a natural one for us based on our ownership history,” said CEO Tim Edwards, who also heads up Prodrive Racing.
“We are the direct descendants of Tickford’s previous operations in Australia so it makes sense for us to bring the brand back.
“The nature of the business is very similar to Tickford of the past – a focus on high-quality engineering and a passion for performance vehicles. We know a lot of people are very emotionally connected to the brand.
“We see ourselves of custodians of the name all while injecting a modern interpretation of what Tickford is about.”
Tickford’s history is directly traceable as far back as 1820 and the Salmons and Sons coach building business based on Tickford Street in Newport Pagnell near Milton Keynes, England.
The business ran for 122 years until 1942 when Salmons and Sons was purchased and renamed, Tickford Limited, beginning vehicle conversions post World War II.
For the rest of the 20th-century Tickford, or incarnations of the business, undertook significant automotive engineering programs for Ford and a host of other manufacturers including Aston Martin and Jaguar.
Tickford Vehicle Engineering (TVE) was established in 1991 as the high performance car division of Ford in Australia and would operate until FPV was created in 2002.
“Tickford has a long and storied history which we are very conscious of and we won’t be forgetting what has come before us,” said Managing Director, Rod Nash.
“We undertook an extensive research trip to the United Kingdom, visited the original Salmons and Sons factory, met with people that used to work for Tickford and spent time learning about the significant vehicles and what made the brand special to its enthusiasts.
“We even have ex-Tickford employees working for the new Tickford which has been a great reference point for us.”
The new incarnation of the brand is using an updated version of the original logo which retains the key elements of the original.
“While the old logo has had a 21st-century update, we have retained its key features with the prominent ‘T’ and wings still included,” Mr Nash continued.
“I am pleased to say the updated logo has had a positive response from people that have been involved with the brand for decades, along with the groups of local owners and Tickford car club members we’ve shown it to.”
Tickford has begun reconnecting with car clubs linked to its former incarnation.
The brand is aiming to ensure the continuation of the Tickford supporter base and to provide a network of enthusiasts for new owners to connect with.