Tickford and Roush announce Australian partnership and collaboration.
March 13, 2020
Australian vehicle enhancement business Tickford continues its engineering-led theme with the announcement of an official partnership with Roush Engineering, based in the United States, further reinforcing both formidable brands in the Australian market.
The partnership will commence with Tickford offering a variety of Roush Performance products for Mustang and F150 through its own locations in Melbourne and Sydney, along with the additional five Tickford Enhancement Centres around the country. Tickford, which currently offers a large range of performance and aesthetic upgrades for Mustang, Ranger, Everest and F150, will also work closely with Roush in the development of new products; particularly given the Ford Ranger is sold in the USA. Both Roush and Tickford share a philosophy of only working with, and on, Ford vehicles.
The Roush story is very familiar to anyone who follows the illustrious history of American motor racing. Founder Jack Roush commenced his career as an engine development engineer for Ford Motor Company in 1964, and as Ford grew, so did Roush, culminating in the formation of Roush Performance Engineering in 1976. Since then, Roush has worked on numerous Ford vehicles, but is perhaps best known for their range of performance parts for both Mustang and F150.
Rod Nash, Tickford Managing Director, said: “We have always been impressed with the Roush Performance quality and design, having installed over 100 Roush Performance superchargers in Mustang’s since their introduction to Australia in 2016, and we have enjoyed a close working relationship during this time.
“It was therefore a natural route to continue this program with an official partnership allowing us to offer Roush Performance parts across our national centres while also working on new ideas and we’re extremely excited to announce the partnership.”
Jack Roush Jr., Roush Performance Products, said: “We are very excited to start this new program with Tickford. Their rich heritage in both performance and in racing shows a passion and commitment motorsports and the automotive enthusiast market. We are proud to be partners in these efforts with them.”
Visit www.tickford.com.au for more information on the brand and its personalisation packages.
Jack Roush began his automotive career as an engine development engineer for Ford Motor Company in 1964. He soon discovered a passion for drag racing and formed his own team in 1970 with partner Wayne Gapp. The duo went on to win multiple championships in AHRA, NHRA and IHRA Pro Stock drag racing over the next five years.
Combining engineering with entrepreneurship, Roush founded Roush Performance Engineering in 1976 and began selling designs he had created for his own team to the wider world of motorsport. His tenacious, solutions-based approach brought great demand for Roush engines and components for drag, oval-track and hill-climb racing, as well as offshore power boats.
In 2007, Roush Racing and Fenway Sports Group announced the formation of Roush Fenway Racing, a revolutionary partnership that brought together two iconic organizations. Today, with 325 Cup Series victories, five NASCAR owner championships, and three NASCAR driver’s championships, Roush Fenway Racing continues to be one of the sport’s premiere teams. Jack Roush, now the winningest owner in NASCAR history and an icon of American engineering, was inducted into the Automotive Hall of Fame in 2017 and is set to be inducted into the 2019 class of the NASCAR Hall of Fame.