Tickford’s re-emergence in the Australian automotive landscape will initially focus the brand’s passion for performance on componentry for the current model Ford Ranger which will be followed by modifications for the all-new Mustang.
The two nameplates have been chosen to highlight the breadth of Tickford’s engineering scope and provide personalisation options for two of this country’s most popular vehicles.
Ranger is regularly one of the highest-selling nameplates according to VFACTS figures, while the launch of a dedicated right-hand-drive Mustang has brought a whole new generation of customers to the iconic model.
Tickford’s arrival comes as the domestic automotive landscape is undergoing dramatic change and provides a brand that is well-known with many generations of vehicle enthusiasts.
“Tickford’s tagline is ‘Performance driven by Passion’ and we believe our first two offerings will highlight that and provide consumers with a brand they can feel passionate about with vehicles that we know are highly aspirational,” said Marketing Director, Peter Trevaskis.
“With Ranger we are working with a utility vehicle that has proven to be a game-changer since it was launched. The emerging ‘tough truck’ market has been calling out for a quality offering and we believe we will deliver that.”
Tickford’s focus is on the current model PXII Ranger and the company has engineered performance components around ride and handling, including unique wheels and suspension options.
Tickford’s custom diesel tune, which is also compatible with the previous generation Ranger, delivers up to 15 per cent more power and up to 20 per cent more torque.
“The componentry we’ve developed, along with interior and exterior personalisation options, will give owners a uniquely Tickford appearance,” Mr Trevaskis continued.
Tickford’s technical team, led by Director Performance Parts Tony Harris, is also developing personalisation options for the all-new Mustang, focussing on both GT and EcoBoost models.
Packages are scheduled to arrive late this year and will concentrate on the same development areas as Ranger – powertrain, ride and handling and interior and exterior styling.
“Mustang is the ideal platform for Tickford to develop performance modifications for as the very nature of its existence is to showcase high-performance engineering,” Mr Harris said.
“Tickford has traditionally developed componentry for fast Fords and that plan continues with the all-new Mustang.
“With the racing pedigree of the broader business and the direction we have set ourselves for the brand, we want to ensure we take the time required to develop the right options as the Mustang personalisation space is a busy one.
“Much like Ranger, we are aiming to develop Mustang packages that are uniquely Tickford, so, while owners might have to wait a little while for a Tickford Mustang; we believe it will be worth the wait.”
Tickford packages are independently tested to manufacturer standards and the company’s warranty covers both fitment and functionality.
Components can be purchased and fitted through the company’s Modification Centres.
The first Tickford Modification Centre will open shortly in Melbourne on the site of sister company, Prodrive Racing (Australia).
The Melbourne location will soon be joined by Tickford Modification Centres in Sydney and Brisbane, with Sydney opening this year before a likely early 2017 opening in Brisbane.